With the whole world moving virtual because of COVID-19, door-to-door & regular efforts for campaigning have gone out the window. We created a vibrant social media digital campaign that speaks to the lives and values of Gen Z voters. By highlighting why their voice matters, we are helping them get out of their “my vote doesn’t matter” funk, creating a new generation of empowered and hopeful minority voters. “If you care, vote” is the way to get minority Gen-Zers in Florida to connect the way to act on your “care” for your community and the issues is to go to the polls and help others register to vote.